This report explores the dynamics of Switzerland’s creative economies. Based on analyses, facts and figures, portraits and mappings, it presents a multi-faceted picture of this industry complex beyond buzzwords like “business” and “creativity.” It thus contributes to understanding new emerging business models. Every two years, a Creative Economies Report is published. Notes to column headings: 'GVA'=Gross Value Added (Estimates based on National Accounts NA); 'Turnover'=Estimates based on national Value Added Tax VAT (Source: FSO, STATENT, NA; FTA, VAT; own calculations Statistical Office Canton of Zurich and Zurich University of the Arts); '_Location_quotient'=a location quotient >1.0 indicates a concentration of the industry/market in the geographic area relative to Switzerland